Case Study

Great Lakes Potato Chips

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Overview
approach
outcome
Company
Great Lakes Potato Chips
Industry
Technology
Location
San Francisco, CA
Business Structure
B2B SaaS
89%
Task completion rate
4.7
User satisfaction score
2.3x
Increase in engagement
Overview
This project represents a fundamental shift in how users interact with digital products. Through rigorous research and iterative design, we created an experience that feels both intuitive and memorable. Through rigorous research and iterative design, we created an experience that feels both intuitive and memorable.
Approach
Challenge
The existing platform suffered from fragmented user flows and inconsistent visual language. Users struggled to complete core tasks, and the interface felt dated compared to modern standards.
Our challenge was to modernize the experience without alienating the existing user base, while simultaneously preparing the foundation for new features and capabilities.
Research & Discovery
We conducted extensive user interviews, analyzed behavior patterns, and mapped existing pain points. This research informed every design decision that followed.
•
Conducted 25+ user interviews across different segments
•
Analyzed 6 months of behavioral data and support tickets
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Created detailed user journey maps and pain point analysis
Design System
•
Built a modular component library with 50+ reusable components
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Established clear design principles and accessibility guidelines
•
Created comprehensive documentation for designers and developers
Iterative Testing
Through multiple rounds of prototyping and user testing, we refined the experience until it felt effortless and natural.
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Ran 4 rounds of usability testing with target users
•
Validated designs through A/B testing and metrics tracking
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Refined interactions based on real user feedback
Outcome
The redesigned experience launched to immediate positive feedback from users and stakeholders. The new interface reduced cognitive load while enabling more sophisticated workflows.
Early metrics showed significant improvements across all key performance indicators, validating our research-driven approach.
Impact
89%
Task completion rate
4.7
User satisfaction score
2.3x
Increase in daily active users
-45%
Reduction in support tickets
The success of this project established new standards for the organization and demonstrated the value of user-centered design thinking. The design system continues to evolve and scale across multiple product lines.
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